Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making moves in AI Sales Assistant software. In case you’re new here, Market Movers is a series from G2 Data Solutions where we spotlight the top three trending products in a trending category, all based on G2 data.
Within the Sales Tools parent category, the AI Sales Assistant category received the most reviews in the past year (over 20,000 reviews!).
On G2, AI Sales Assistants sit within the broader “Sales Tools” market. AI sales assistants, also known as AI virtual sales assistants, are tools that “assist sales representatives by automating tasks and processes via embedded artificial intelligence. These tasks can include lead qualification and follow-up, pipeline management, forecasting, meeting scheduling, and data entry.” In total, there are 456 listings in the AI Sales Assistant Software category on G2 today.
Blue Bowen is G2’s Research Principal who covers SalesTech and the AI Sales Assistant category. In chatting with Blue, he shared:
“AI Sales Assistant software has had a proliferation of new products and innovations occur to transform all aspects of the sales process. By leveraging these assistive solutions, sales reps are able to automate processes, gather strategic insights at scale, and better connect with prospects and customers. AI sales assistants have emerged across all of salestech, from engaging with customers, surfacing the right content and messaging, automating administrative tasks, and better predicting next best actions. In my insight report - AI’s Net Impact on Sales (coming out later this July), I explain how AI Sales Assistants (and other software) are revolutionizing the sales profession and should be leveraged in your GTM motions.”
To determine the top Market Movers in a software category, we identify the top three products from vendors with less than 2,500 employees according to the following set of key criteria (taking into account their percent change from the previous year):
Because we’re aiming to highlight up-and-coming players in a particular space, we are only including products whose companies have fewer than 2,500 employees. I’d also like to note that in uncovering our Market Movers, we are taking into consideration all products within this specific category, not just products whose main category is AI Sales Assistant Software.
Without further ado, the top 3 Market Movers in AI Sales Assistants software, according to G2 Data Solutions, are:
While reviews, page views, and Buyer Intent visitor data determined these Market Movers, here’s a look at some of the other key G2 data points on these buzzing products.
According to G2 data as of May 2025
Congratulations to JustCall, Substrata, and Instantly on making moves in the AI Sales Assistant software category.
In addition to preparing for our next series spotlight, the G2 Data Solutions team will continue to provide investors and consultants with insights and data generated from the buyer behavior and engagement that the G2 marketplace sees across its 100M annual visitors across the globe. Paired with G2's verified review data – which features over 3M authenticated reviews – these insights enable G2 Data Solutions customers to perform due diligence, analyze competitive ecosystems, and identify emerging SaaS product, vendor, and category trends.
If you’re an investor or consultant interested in learning more about all the data G2 can provide for due diligence, sourcing, or portfolio monitoring, reach out to see a demo!
Last October, we introduced a new quarterly series from G2 Data Solutions called “Market...
by Noor Hamouda
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are...
by Noor Hamouda
Today, we’re back with our fourth installment of ‘Market Movers’ to reveal which products are...
by Noor Hamouda